The 100 Men Campaign was launched in 2010 by Women’s Resource Center of Northern Michigan (WRCNM), as a way for local men to take part in ending violence that affects 1 in 4 women in the U.S. Men who join the campaign donate $100 and agree to take a public stand to end violence against women and girls by having their name published along with other contributors.

The dollars generated by the 100 Men Campaign support local education and prevention activities such as White Ribbon basketball games at area high schools, ‘Coaching Boys into Men’ materials for local coaches, speaking engagements and awareness-raising media messages; the campaign has also sponsored film screenings, panel discussions and lectures.

“In 2010, the 100 Men Campaign was really ahead of its time,” said Gail Kloss, WRCNM Executive Director. “Nationally and globally, there’s been a gradual awakening to the pervasiveness of sexual assault, harassment and domestic abuse, but the tipping point came when so many women – established, well-known celebrities – came forward to speak out about their experiences of assault and harassment by powerful men in the entertainment industry.”

The result of this deeper understanding of a widespread societal problem makes people want to create positive change, according to Kloss, who said that joining the 100 Men Campaign is one way men can take action.

Kevin Burns of Harbor Springs has contributed to the campaign for years as a way to get more involved in local violence prevention. Burns also serves as member of the WRCNM’s Violence Prevention Team and volunteers at awareness-raising White Ribbon Campaign events.

“I’ve gained a greater understanding of how negative cultural and social norms contribute to violence and gender inequity through my involvement with the 100 Men Campaign,” said Burns. “As a result, I am inspired to get involved and to make a difference in creating a safer future.”

Bill Wilson of Petoskey is also a long-time campaign contributor who serves on the Violence Prevention Team and has facilitated community prevention events and participated in panel discussions.

Wilson said to be effective, “Men must speak out and confront the men who hurt, abuse and violate women, but first we need to confront our own attitudes, beliefs and actions that may be harmful to women. Then we must know when to stop talking and listen to women as they bravely stand up against men’s violence.”

Steve Van Dam and his son Ben made changes at their Boyne City business, Van Dam Custom Boats, as a result of their increased awareness of the issue. They are also members of the 100 Men Campaign. Steve explained that it’s more important than ever for men to be vocal about the issue of ending violence against women and girls.

“For us, the current news underscores the importance of men stepping up to say ‘no more’ and encouraging other men to do the same,” said Steve Van Dam. “We are dedicated to doing that and to giving our support to all that WRCNM does for our daughters, wives, sisters, mothers and friends.”

Creating social change to correct unhealthy attitudes and behaviors often starts with activism at the local level; it can happen in small, everyday actions taken by one person, according the WRCNM Executive Director Gail Kloss.

“This local campaign is reaching out and inviting men to be part of the growing momentum nationwide – worldwide – to create communities that support equality, respect and healthy relationships free from violence, said Kloss. “The 100 Men Campaign has never been more relevant or important than it is today.”

To learn more about the 100 Men Campaign or how to join, contact the WRCNM main office at (231) 347-0067 or visit wrcnm.org/100-men-campaign.